THE LEGENDARY JIM SWEARINGEN, KENNER 'STAR WARS' TOY DESIGNER, RETURNS FOR ICCC 2024

Jim Swearingen, the principal conceptual designer behind Kenner’s iconic Star Wars toy line, will be returning to ICCC this October. Swearingen will be engaging with collectors, meeting fans, and sharing more stories about his influential role in the vintage toy industry.

In 1976, Swearingen was part of Kenner's preliminary design group when his boss, Dave Okada, introduced him to a script and photos from a new movie called "Star Wars." After reading the script, Swearingen urged Okada to do the same. "We have to make these toys," he insisted. From 1976 to 1979, Swearingen dedicated himself to bringing Star Wars toys to life.

Kenner's Star Wars toys revolutionized the toy industry by shifting the focus to smaller action figures. Before this, action figures were typically foot-long dolls like the vintage G.I. Joe. The 3 3/4-inch Luke Skywalker and Princess Leia figures were inspired by mock-ups that Swearingen created from the company’s toy bin.

In addition to Star Wars, Swearingen worked on numerous other popular product lines at Kenner, including Play-Doh, Spirograph, Baby Alive, Care Bears, and Strawberry Shortcake. After leaving Kenner, he spent 15 years creating licensed products for films such as "Alien," "Jurassic Park," "Men in Black," and "Pirates of the Caribbean: Dead Man's Chest."

Don't miss the opportunity to meet Jim Swearingen and hear firsthand about his contributions to the world of vintage toys at ICCC this May. We are honored thyat he will join us!

ICCC 2024 will be held October 3-6 at the Music City Sheraton in Nashville, Tennessee. VIP ticket holders will enjoy early entry (one hour) before the general public for the run of show. Tickets are going fast so get yours ASAP. #ICCCon The Future of Conventions produced for collectors, by collectors.