When it comes to the development of the toys we know and love, Tim Effler has his fingerprints all over them. Particularly in the ‘80s and ‘90s, the toys he helped create were played with in millions of households around the world. We’re pleased to announce Effler will join us at ICCC 2022 to engage with fans and collectors, and provide insights into his years of involvement in creating toy magic.

Effler has been in the creative development business for over 40 years and is currently writing a book about his contribution to Kenner’s Star Wars toy line.  More recently, as Director of Advanced Concepts at Hasbro, he contributed to many of their most successful lines including Star Wars, Batman, Ghost Busters, and the Jurassic Park logo concept and toy lines.

For 13 years, Effler was also a partner of SOEDA, Inc., a creative consulting company. Clients included Hasbro, Mattel, Fisher-Price, DreamWorks, Universal Studios, Fox Entertainment, and Sony Pictures. His company’s work on Zizzle’s Pirates of the Caribbean toy line won a T.O.T.Y award in 2007.

Tim has a BS in Industrial Design from the University of Cincinnati, where he also taught an Introduction to Design class.  And he did post-graduate study in Illustration at Art Center College of Design in Pasadena CA. At home in Atlanta, he continues to consult for a select group of clients, speaks regularly at schools and conventions about toy design.

We are pleased to host Effler at ICCC 2022! ICCC 2022 will be held April 29-May 1, at the Sheraton Music City resort in Nashville, TN. Tickets are on sale now.